Blog Archives
Thursday, October 27th, 2011 | Marketing |
Before I compare today's online advertising with traditional
media advertising I will make an analogy. If you've been on the
Internet for as long as I have, you probably noticed that things
have changed dramatically. About 6, 7 years if you were using
online dating sites it was a lot easier to connect with people
that were genuinely interested in chatting with you and then
meeting you if things were going well. Nowadays things are much
different. People do not hesitate to chat online with you ...
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Thursday, October 20th, 2011 | Marketing |
Generate Quality Sales Leads for Life!! When you think of leads for your business, what come to mind? Most of us think of purchasing leads from some kind of a lead broker. The leads industry in recent years has become a very lucrative business. You can purchase "so called leads" for about any type of business you are trying to promote. How are these leads accumulated by lead brokers for resale? The major lead brokers will normally use traffic portals that gather personal information. The ...
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Thursday, October 13th, 2011 | Marketing |
Are you an annuity agent looking for a surefire lead program? Try writing news articles for your local newspaper. Neighborhood newspapers gladly print compelling copy of interest to readers. You also position yourself as the expert in your field and, being perceived as the expert, your sale is practically in the bag even before you meet your prospect.
Successful annuity agents are those who position themselves as the "expert" in their field. An expert is held in higher regard than a ...
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Thursday, October 6th, 2011 | Marketing |
America's annuity agents have spoken.
LeadZILLA, a direct mail annuity lead program offered by Life Sales, wins the Readers' Choice Award in a survey of independent annuity producers polled by
Senior Market Advisor Magazine. The votes are in, but after mailing out 44,800 pieces in 224 separate drops, do I see LeadZILLA as king of the jungle or a big bag of gas?
No doubt I was thrilled to read about LeadZILLA taking top honors for best direct mail annuity lead program in the
Senior Market
...
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